What I Do
I envision an ownable styling identity for brands, specializing in e-commerce.
I create images that balance brand and product storytelling in order to engage the customer, build brand love and ultimately drive sales.
I editorialize collections, strategically telling stories through clothes, identifying trends and devising communication opportunities by demographic or channel.
I build and mentor internal styling teams, with a focus on process and the tools needed to execute, build and grow.